On Friday, May 3, Iconic cosmetics brand, Estée Lauder releases it’s newest ad campaign, Starring Supermodel Arizona Muse, who was named the newest face of the brand in Spring of 2012. The perfume is named, Modern Muse, after the supermodel, Arizona Muse, herself. This is also Arizona’s first ad with the brand.
In my opinion, the thing that surprises me, is that out of the five Estée Lauder models: Arizona Muse, Liu Wen, Joan Smalls, Constance Jablonski, and Hillary Rhoda, is that Arizona Muse is the first model of the brand to have a perfume named after her. Constance and Liu Wen have been advertising for the brand, for many years, and it really surprises me that Arizona Muse was the first model of the brand to get a perfume named after her. Arizona was named the newest face of the brand in Spring of 2012 and hasn’t done any ads until now, with the Modern Muse fragrance, so it really surprises me that she was first to have a perfume named after her, then again Estée Lauder did keep us waiting for a long time, to see Arizona’s ad debut for the brand, and has really impressed me and many others.
Then in the afternoon, Estée Lauder launches it’s new perfume, Modern Muse, in the Estée Lauder studios. Arizona Muse, is of course at the launch of her new perfume, decked out from head to toe in Lanvin, wearing a silk Purple cocktail dress from the Lanvin Spring 2013 collection.