A Versace lover, myself, I couldn’t help but come across this Instagram post from Versace, actually posted minutes ago, announcing Lady Gaga the face of the brand’s Spring 2014 Campaign.
The post was quoted: “Versace is proud to confirm that Lady Gaga is the face of the Spring/Summer 2014 Campaign, shot by Mert Alas & Marcus Piggott. Lady Gaga completely captures the Versace essence: creative, experimental, and fearless.”
I’m pretty excited to see Lady Gaga front a campaign as major as Versace. As the singer has sported many of Versace’s pieces for pretty much the past year or so. It’s pretty nice to see a designer brand use a celebrity as the face of their campaign, instead of the traditional Runway model. And I have to say, Lady Gaga really does fit the brand of Versace really well.
Here’s the first shot from the campaign, posted along with the quote on Versace’s Instagram.