You may have remembered the collection filled with Stripes, Pink, Polka Dots, and all things Sugar and Sweet, back in September at Milan Fashion Week. Sportmax. And as campaigns for Spring have been literally rolling out every single second, or has it seems, Sportmax has officially released their campaign, and it’s not all Sugar and Sweet! In fact, photographer David Sims more or less captures the Beauty of Sigrid Agren, (the brand’s face since the Fall 2013 campaign, and my Favorite model!), in a more sensual way, while still capturing the Beauty of the clothing this time, with a Sugar and Sweet coding.